Rich in chestnut culture, mainly creating a harmonious space to experience the life of chestnut township and feel the chestnut culture. The brand image design fully investigates the characteristics of the park, the logo design reflects the primitive tribal style of the countryside, and the color collocation has both the mystery of the primitive tribe, but also has a lively atmosphere. The design of IP image to create a chestnut family, the main reception of the scenic spot is for parent-child travel, a set of amiable IP image, can be more attractive and affinity.